OCCURRING EVERY TWO YEARS, THE PRINCIPAL EVENT OF BRAZIL DEDICATED TO PRESENT THE NOVELTIES IN POOLS AND LEISURE ROOMS TAKES PLACE BETWEEN JULY 30 AND AUGUST 2, IN SÃO PAULO.
Expolazer 2013 – 19th International Swimming Pool, Spas and Leisure Livings Trade Fair spins the business of a market noticing growth year after year. According to the last survey of ANAPP – National Association of Manufacturers and Constructors of Pools and Related Products, Brazil is the world’s second pool market, behind United States, with more than 2 million units installed. Around 20% of R$ 4.5 billion this sector invoices every year starts at Expolazer. The increasing number of pools directly reflects in the outdoor leisure sector, reason why the fair follows up the trends valuing those areas and presents the novelties in products for landscaping, architecture, and decoration, broadening the business opportunities among buyers and exhibitors. At Expolazer, professional visitors – shopkeepers, constructors, architects, engineers, and decorators, managers of hotels, motels, and spas, theme parks and resorts, and individuals in charge of condominiums as well – may directly contact over 90 exhibitors gathered in a 9,000 sqm area. In this edition, the fair brings some novelties and presents the companies’ releases in four theme sectors: Pools & Spas: encompasses the entire universe of pools, saunas, and their accessories: pumps and filters, cleaning products, covers, cascades, and automation; Decoration: the last novelties in motels, patio umbrellas, acrylic utensils, gym equipment and outdoor decoration; Landscaping: a wide variety of vases, plants, irrigation systems, and gardening accessories to provide the leisure area with a more natural look; Architecture: the novelties of the market of floors, ceramics, illumination, metals, structure for sports courts and sports complexes. In the last edition, in 2011, Expolazer received the visit of 7.5 thousand professionals. A novelty this year is that the fair will be open to the public every day, with tickets for free. Therefore, consumers may access the last novelties and accrue more information to decide when going shopping. Focusing on doing business, Expolazer also provides many activities, such as Expolazer Seminar, which aims to qualify the visitors through talks, release showcases, and exhibition of award winning projects of leisure areas.
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Sâmia Hannouche – samia@francal.com.br