MAIN SWIMMING POOL MARKET-ORIENTED EVENT IN BRAZIL, CURRENTLY IN THE SECOND PLACE IN THE GLOBAL RANKING, EXPOLAZER MAXIMIZES CALLING FOR BUSINESS AND INTEGRATES WELLNESS SECTOR.
Traditionally focused on the swimming pool and spa sector, outdoor decoration, and finishing, the event, held by Francal Feiras in partnership with Anapp – Associação Nacional dos Fabricantes Construtores de Piscinas e Produtos Afins , in 2015, adds to its scope a new niche. Inside such a wider conception, on July 14 to 17 of the next year, Expolazer & Wellness – 20th International Fair of Swimming Pools, Spas, Decoration, and Wellness Show is to bring together in the same place both leisure- and wellness-focused business perspectives. Occupying the second place in the global market of built swimming pools, according to Anapp, the Brazilian territory counts on 2 million assembled units. Around R$ 4.5 billion are generated annually in construction, assembly, and especially maintenance not only of swimming pools, but also spas and other innovative products and services welcoming the pursuit of quality of life. To grasp how such concern is recurring nowadays, North American economists, such as Paul Pilzer, calculate that the wellness industry have far surpassed one trillion dollars annually. In this sense, incorporating the wellness sector into the fair aims to meet the fast-growing trend of people pursuing options encompassing quality of life as a whole, gathering in the same place leisure and therapies for wellness. In this event, such amplified scope develops into a varied mixture including items such as candles and essences, massage equipment, products for spas and resorts, fitness equipment among others. In addition to the wellness area, the swimming pool and spa sectors form the mix of the fair, which encompass filters and treatment systems, saunas, pumps, accessories, cascades, maintenance products, coats and covers, water games, automation, and heating systems, besides, of course, the swimming pools themselves; decoration, consisting of outdoor furniture, beach umbrellas, accessories, gardening, acrylic utensils and decoration items; and finishing, which gathers releases in floors, ceramics and rocks, lighting, mosaic tiles, metals, and infrastructure for sport poles. Research made by Francal Feiras, organizer and promoter of the event, has noted that 60% of the visitors affirmed they have the habit of closing deals during the fair, and 70% out of them do have autonomy to deal. In light of such estimates, the chairman of Francal Feiras, Abdala Jamil Abdala, positively valuates the amplified scope of the event: “In a context where people invest more and more in their leisure areas, especially in big urban centers, we advance by identifying the uprising of a trend and right away assimilate it to the fair.” SERVICE:
Expolazer & Wellness – 20th International Fair of Swimming Pools, Spas, Decoration, and Wellness Show
Date: July 14 to 17, 2015 – July 14 to 16: from 01:00 pm to 09:00 pm | July 17: from 01:00 pm to 06:00 pm
Place: Expo Center Norte
Promotion and Organization: Francal Feiras
Partnership: ANAPP – Associação Nacional dos Fabricantes Construtores de Piscinas e Produtos Afins
Information at: (11) 2226-3100
www.expolazer.com.br
More information for the press:
Gabriela Potti
redacao.gabriela@ppagina.com
Phone: 55 11 5908-8210
R. Loefgreen, 579 | Vila Mariana | 04040.030 | SP/SP
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October 2014