The 2021 edition launch confirms the importance of Expolazer & Outdoor Living

If it depends on the enthusiasm of the manufacturers and suppliers of swimming pools, spas, landscaping, decoration and wellness, the success of Expolazer & Outdoor Living 2021, which will be held on August 3-6, in São Paulo, at Expo Center Norte, Yellow Hall, is guaranteed.

The virtual initial round of booth assignments of the 23rd edition, organized by Francal Feiras and ANAPP – Brazilian Association of Swimming Pool Professionals, guaranteed the social distance and safe of all exhibitors who booked 95% from the 4,200 sqm exhibiting space.

Expolazer & Outdoor Living, which is held every two years, moves the swimming pool and related products industry with business opportunities, networking and highly relevant content.

The unique trade event in Latin America dedicated to the outdoor living market, showcases the novelties of major national and international brands which meet not only the retail demand, but also architects, decorators, engineers, technicians and pool cleaners, among other professionals.

The 2019 edition was considered the biggest and best one of its entire long trajectory. During this edition, Expolazer & Outdoor Living received almost 9 thousand visitors, more than 20% comparing with the 2017 edition.

About Francal Feiras

Francal Feiras, a 100% national company specialized in trade show, is one of the main trade fairs organizers in Latin America, which contributes to the economic and social development of 15 different industries.

Driven by the same speed that affects the consumer society and the business environment, Francal Feiras offers innovative deliveries to the market through exhibitions that are considered an important business platform, experiences, connection and knowledge for the entire production chain. With more than five decades experience, it is a reference in Brazil and recognized abroad.


Founded in November 20th, 1990, by entrepreneurs from the leisure industry, ANAPP focus on promoting development actions and industry strengthening through the union of entrepreneurs who protect the interests of the swimming pool market (vinyl, fiber and built pools, filters, pumps and pool accessories, spas, saunas, fitness centers, etc).

Through the Association, it is offered courses, lectures and information about the market and industry novelties. Besides, its representatives work together with government agencies and regulatory entities regarding to safety, water treatment, equipment performance and energy efficiency.

August 2020.

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